So you want to sell your house – and you also want to put all the sale proceeds in your pocket. You certainly can. Many people do sell without an agent and don’t have to pay an agent commission. But is that the best way, and does it really save you money? Real estate statistics show that “FSBO listings sell for about 5.5 percent less than comparable properties sold through the MLS.” The problem is that many people just don’t understand the many benefits of using an agent. And, on the flip side, are you aware of the risks of selling your house without an agent in Atlanta.
You know what you want to get out of your home sale, but do you know how to price it competitively for a quick and profitable sale? Pricing a property to sell requires the experience and knowledge that only an agent has. You have to know what comparable houses have been selling for in the same area, and you have to understand the local market. If you don’t, you run the risk of having your house sit on the market unsold for months – which typically means that you eventually wind up selling your house for less. Most people believe the Atlanta real estate agent determines the price of your home. That is not the case at all. The Atlanta market is what determines the price of your home. If homes in your neighborhood are selling for $300,00, your home probably will not sell for $500,000.
Less Marketing Reach
Marketing is a key element of selling a house. So one of the major risks of selling your house without an agent in Atlanta is limited and ineffective marketing. Listing with an agent gets your house more exposure, and more eyeballs on your listing which means a greater chance of a sale at the price you want. In addition, real estate marketing has largely moved online, so not using an agent could cause you to lose out on the huge reach of online marketing. Yes, you can put your house on Facebook, Craigslist, etc. but how do you know they are serious about buying, qualified by a lender to buy a house, and are trustyworthy people. I am not saying you won’t find a buyer that way, you will just have to sort through a ton of people to get to that one buyer which will ulitmately waste a lot of your time and effort.
The Time Cost
Time is money, the saying goes, and it is. Another of the risks of selling your house without an agent in Atlanta is that it will cost you a lot of time – which ultimately means that it costs you money. Without an agent, you’ll have to use up a lot of your valuable time marketing, showing your house at odd and inconvenient hours, negotiating with buyers, and rounding up all the necessary documents. Selling your house without an agent can be a huge time sink. It is a full-time job.
One of the greatest benefits your agent can bring to the table is their negotiating expertise and experience. So a risk of selling your house without an agent in Atlanta is selling for less. Negotiating with buyers can be a tricky business to get the most for you as the seller while still allowing buyers to think they are getting something. Do you know how to get the most for your house without giving away too much in the form of concessions? Your agent does.
Finally, when you sell your house without an agent, you expose yourself to legal risk. Acting as your own agent, you are legally responsible and liable for EVERYTHING you do. And if you aren’t up to speed on all the pertinent laws and regulations, especially your state’s disclosure laws, you could open yourself up to a lawsuit. Then, you would have to hire an attorney – which costs enormously more than an agent’s commission.
Really, there is not a good reason not to use an agent. After reading about the risks of selling your house without an agent in Atlanta, you probably agree. Then, the challenge is finding a qualified, experienced local agent who can meet your real estate needs. Our agents fit that bill. Find out how we can help avoid the risks and get a better deal. If you are not in Cherokee County, no worries! We can help you find an agent near you who will fit your needs.